Comportamiento del consumidor y estrategia de marketing...

Main
Business & Economics - Mathematical Economics
Comportamiento del consumidor y...

Comportamiento del consumidor y estrategia de marketing (Spanish Edition)

Name: Comportamiento del consumidor y estrategia de marketing (Spanish Edition)
ISBN: 9789701056325

Paul Peter

5.0 / 0

0 comments

Koliko vam se sviđa ova knjiga?

Kakav je kvalitet fajla?

Preuzmite knjigu radi procene kvaliteta

Kakav je kvalitet preuzetih fajlova?

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Kategorije:

Business & Economics - Mathematical Economics

Godina:

2006

Izdanje:

Izdavač:

McGraw-Hill Interamericana Editores S.A. de C.V.

Jezik:

spanish

Strane:

602

ISBN 10: